Media and marketing experts have long sought a reliable method of forecasting responses from the general population to future products and messages. According to a study conducted at the City College of New York (CCNY) in partnership with Georgia Tech, it appears that the brain responses of just a few individuals are a remarkably strong predictor. (Georgia Tech News Center)
British Airways are testing blankets that reflect the current mood of passengers. An EEG headband developed by Myndplay measures the current relaxation state. The fiber optic blanket receives this information via Bluetooth and will glow blue if the wearer is relaxed, whereas it will become red if the wearer is stressed. (British Airways)
Neuroscientist John Donoghue of Brown University has spent the past decade working on brain-machine interfaces that allow paralyzed people to control prosthetic limbs using only their minds, a project called BrainGate. This summer, he’s packing his bags for Switzerland to become director of the new Wyss Center for Bio- and Neuro-Engineering in Geneva, part of the resurrection of an extensive research facility abandoned by pharma giant Merck Serono in 2012. (Science)
